How McDonald's Is Effectively Executing Its Turnaround Strategy?

After tasting the initial success of its turnaround strategy, McDonald’s is now working on several initiatives aimed at enhancing customer experience to drive revenue growth in the future. The company reported a 6.2% increase in comparable sales in Q1 2016, primarily on back of the success of its ‘All Day Breakfast’ initiative. Also contributing were tailwinds such as leap day, a milder winter and a strong focus on executing the turnaround plan. The company is now pursuing additional oppor...